The “Get It Right” Campaign
It takes a lifetime to learn what you love. And what you loathe.
And then those preferences become the building blocks of who you are.
Yet too often, the world treats preferences as a problem. People who are brave enough to know what they want are seen as difficult. They’re told to settle for “fine” or “close enough.”
But “good enough” isn’t good enough.
Almost only counts in horseshoes and hand grenades.
And one size certainly does not fit all.
Your strong opinions. Your high expectations. All the things that make you “hard to please.” Those things matter.
And if the waking world won’t always meet your expectations, at least your restful hours can.
Get it right. Exactly right.
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Shop It Right for Foster Care
Kids in foster care often have everything they own — from toys, to clothing, to suitcases — dictated by hand-me-downs and donations. They rarely get to choose much of anything. That’s why Helix is partnering with FosterLove to take kids shopping for bedding that they choose themselves.Sheets in their favorite color, a stuffie of their favorite animal, or a pillow starring their favorite superhero -- all of these choices help kids build their own unique identities. Your Helix purchase can help foster kids feel at home wherever they go.
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I Want It That Way
In honor of the boy band that told the world what it wanted, Helix is creating a limited-edition Backstreet Boys quilt. Only 50 quilts, signed by the band, will be available.
If you're a super-fan, submit your best "I Want It That Way" lip synch video to win one of these unique quilts. The creator of the winning video will also win tickets to see the Backstreet Boys perform at the Las Vegas Sphere, plus a meet-and-greet with the guys!
